MediaPost CommunicationsLocal ad network creates spinoff shopCrain's New York BusinessMediabrands began hinting at its desire to create a spinoff shop, plans for the official launch of a third agency network are finally being firmed up. Ad Age has learned details about the new entity—which is intended to serve as an alternative shop to ...Mediabrands To Debut BPN, Third Agency NetworkMediaPost Communicationsall 3 news articles »
Marketing WeekThe Economist launches ad networkMarketing WeekThe Economist Group is launching its own UK digital ad network that offers brands the opportunity to target consumers based on editorial content rather than using cookies. The Ideas People ad network, which has existed in the US since 2010 but is now ...The Economist develops ad network Ideas PeopleMedia Week (registration)all 2 news articles »
7 things you don't know about ad networks and are afraid to askiMedia ConnectionAd networks are one of the most confusing areas of the digital industry. Here are the answers to seven of your most pressing questions. It is important that my brand not be next to certain types of content. Can ad networks provide marketers with full ...and more »
Vserv's Plan: Build a mobile ad network for emerging markets, basic phonesVC CircleWhat makes Mumbai-based Vserv, a late entrant into the mobile advertising space, tick? It's the company's positioning as a mobile ad network for emerging markets, and its focus on phones with basic features instead of feature rich high-end mobile ...
IBNLive.comFacebook Moving Toward An Ad Network? Sure Seems Like ItAdweek (blog)Facebook Moving Toward An Ad Network? Sure Seems Like It Company's recent policy changes stir speculation By Tim Peterson Last Friday Facebook announced it was making changes to its data use policy. The company has posted a document online that lays ...Is Facebook really a good business?Washington PostNew Research Compares Facebook Advertising to Google Display NetworkMarketWatch (press release)Study: Google ads work better than Facebook adsBoston HeraldIBNLive.com -Reuters -GigaOMall 939 news articles »
